World Toilet Day is observed annually on 19 November. This international day of action aims to break the taboo around toilets and draw attention to the global sanitation challenge. Whilst this may sound like quite a frivolous subject for a ‘World Day’, it’s actually very serious. World Toilet Day focuses on the importance of sanitation and aims to raise awareness about the 2.6 billion people (nearly half the world’s population) who don’t have access to toilets and proper sanitation. In the UK, the water charity WaterAid use World Toilet Day to raise awareness of sanitation issues.World Toilet Day was created to raise global awareness of the daily struggle for proper sanitation that a staggering 2.5 billion people face. World Toilet Day brings together different groups, such as media, the private sector, development organisations and civil society in a global movement to advocate for safe toilets. Since its inception in 2001, World Toilet Day has become an important platform to demand action from governments and to reach out to wider audiences by showing that toilets can be fun and sexy as well as vital to life.