American musician, producer, songwriter and CEO of Ashba Media Daren Jay “DJ” Ashba was born November 10, 1972 . He is one of the co-lead guitarists in Guns N’ Roses (along with Ron “Bumblefoot” Thal) and the lead guitarist in Sixx:A.M. He is also known for his work with hard rock bands BulletBoys and Beautiful Creatures. Ashba has worked with various artists including Mötley Crüe, Drowning Pool, Marion Raven, Aimee Allen and Neil Diamond.he joined the group Barracuda and toured with the band for two years. In 1996, he released his debut instrumental album titled, Addiction to the Friction In 1998, Ashba joined BulletBoys as part of the band’s new lineup It was during his time with the band that he met Joe Lesté of Bang Tango. In 1999, he departed the group to start a new band with Lesté.
In 1999, Ashba formed the band Beautiful Creatures with Bang Tango frontman Joe Lesté. They added former Shake The Faith and No. 9 bassist Kenny Kweens and session drummer Anthony Focx, who performed in the 1992 film Wayne’s World appearing as the drummer in Tia Carrere’s club band Focx became the group’s second guitarist and Glen Sobel, another session drummer, was brought in to take over drums. Prior to naming, the band opened one show in Houston, Texas for Kiss during their reunion tour after Ted Nugent pulled out The band then signed with Warner Bros. and released their self-titled debut Beautiful Creatures, produced by Marilyn Manson cohortSean Beavan, on August 14, 2001 Album track 1 A.M. was featured in the soundtrack for the 2001 horror film Valentine and TV series Smallville. Ride was featured on the soundtrack to the 2002 remake of Rollerball. Despite appearing at Ozzfest, the Rolling Rock Tour the band was dropped from their label due to poor album sales. Ashba then left Beautiful Creatures.
He formed another solo band, simply titled ASHBA after his departure from Beautiful Creatures where he added former Tuff guitarist Michael Thomas, who was Ashba’s replacement in BC but left the group in 2003, bassist John Younger and drummer Blas Eliasrounded out the groups lineup. Ashba was also invited to join the group Brides of Destruction with Nikki Sixx and Tracii Guns but turned it down to focus on his solo project. In 2005, a small controversy was caused when it was suggested that neither Tommy Lee nor Mick Mars played on the new tracks for Mötley Crüe’s compilation album Red, White & Crüe (duties were supposedly handled by Vandals’ drummer Josh Freese and Ashba as well as Mick being replaced by Ashba on their reunion album. Ashba released the critically acclaimed album The Heroin Diaries Soundtrack after collaborating with Mötley Crüe bassist Nikki Sixxand producer James Michael under the name Sixx:A.M. in August, 2007 serving as a soundtrack to Sixx’s autobiography The Heroin Diaries: A Year in the Life of a Shattered Rock Star.
The single Life is Beautiful reached #2 on the Billboard Hot Mainstream Rock Tracks. Originally the group stated they had no intention of touring. After constant support for the band and interest in a tour, they held a nationwide vote for tour dates. The tour was scheduled to start in spring 2008, but had been postponed to the summer due to unforeseeable circumstances On April 15, 2008, Sixx:A.M. announced they would be touring as part of Mötley Crüe’s Crüe Fest, along with Buckcherry, Papa Roach and Trapt. The tour began on July 1, 2008, in West Palm Beach, Florida. During Crüe Fest, Papa Roach drummer Tony Palermo served as a touring drummer for the band. A deluxe tour edition of The Heroin Diaries Soundtrack was released on November 25, 2008, which included a bonus live EP entitled Life Is Beautiful which features recorded performances from the band’s summer tour. On May 3, 2011 the current Sixx:A.M. album “This Is Gonna Hurt” was released. In March 2009 Ashba was announced as the new lead guitarist of Guns N’ Roses replacing Robin Finck, who had left the band to rejoin Nine Inch Nails He first toured with the band as part of the Chinese Democracy Tour where on December 11, 2009 Guns N’ Roses played in Taiwan.He is currently on tour with the band as part of its 2013 Australian Tour”. ‘
In 2003 Ashba founded Ashba Media, Inc. This creative agency was announced the Agency of Record for Virgin Entertainment. AMI designs the look and feel of every Virgin Megastore. They also have other clients, such as Ovation guitars, Royal Undergroundand many more. Daren owns two corporations, Ashba Media, Inc. which handles the art side of things and Ashbaland, Inc. which handles the music side of things. Ashba also contributed to Mötley Crüe’s 2008 album Saints of Los Angeles penning all tracks with the exception of This Ain’t a Love Song The title track Saints of Los Angeles was nominated for a Grammy the same year.