World Consumer Rights Day is held annually on 15 March to promote the basic rights of Consumers and to make sure those rights are respected and protected and to protest against market abuses and social injustices which undermine them. The organisation was first established in 1960 as the International Organisation of Consumers Unions (IOCU) by national consumer organisations. The original members recognised that they could build upon their individual strengths by working across national borders. The organisation then rapidly grew and soon became established as the voice of the international consumer movement on issues such as: product and food standards, health and patients’ rights, the environment and sustainable consumption, and the regulation of international trade and public utilities.
The founding of IOCU was initially planned by Elizabeth Schadee, who would later chair the board of Holland’s Consumentenbond, and Caspar Brook, who was the first director of the England’s Consumers’ Association. The two proposed an international conference to make plans that consumer product testing organizations worldwide should work more closely together. The United States organization Consumers Union provided US$10,000 at the direction of Colston Warne to help fund the event. In January 1960, these three organizations sponsored the First International Conference on Consumer Testing in The Hague. Thirty-four people representing seventeen consumer organizations in fourteen countries attended to discuss product testing and founding the International Organization of Consumers Unions as an international organization. Belgium’s Association des Consommateurs and the Australian Consumers’ Association joined the three conference sponsors as the five founding organizations who would provide representatives for the international organization’s initial council.
On March 15 1962 US President John F. Kennedy gave a speech on consumer rights which led to the creation of the Consumer Bill of Rights. Consumer rights activist Anwar Fazal later proposed the observance of a “World Consumer Rights Day” marking that date, and on 15 March 1983 consumer organizations began observing that date as an occasion to promote basic rights of consumers. Today Consumers International is the world federation of consumer groups that serves as an independent and authoritative global voice for consumers. It is based in London, England and currently has over 220 member organisations in 115 countries around the world, the organisation continues to build a powerful international movement to empower and protect consumers everywhere. In campaigning for the rights of consumers across the world, CI seeks to hold corporations to account and acts as a global watchdog against any behaviour that threatens, ignores or abuses the principles of consumer protection.
There are eight basic consumer rights:
Consumers should have their basic needs satisfied by giving them access to essential goods and services: adequate food, clothing, shelter, health care, education, public utilities, water and sanitation
Consumers have a right to safety – to be protected against products, production processes and services which are hazardous to health or life
consumers should have access to relevant information to enable them to make an informed choice, and to be protected against dishonest or misleading advertising and labelling.
consumers should be able to select from a range of products and services, offered at competitive prices with an assurance of satisfactory quality
consumer should have their best interests represented in the making and execution of government policy, and in the development of products and services.
Consumers should receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods or unsatisfactory services.
Consumers should be Able to acquire knowledge and skills needed to make informed, confident choices about goods and services, while being aware of basic consumer rights and responsibilities and how to act on them.
Consumers should have access to a healthy environment -to live and work in an environment that is non-threatening to the well being of present and future generations.
CI campaigns also seek to achieve real changes in government policy and corporate behaviour, whilst raising awareness of consumer rights and responsibilities. In 2012, CI launched Your rights, our mission, its strategic plan for 2013 to 2015. The plan includes four key programme areas combining CI’s work on international advocacy and organisational empowerment around a small number of issues. The aims of world Consumer Rights Day are to address and improve the rights of the consumer in certain important areas such as:
To give Consumers access to safe, fair and competitive financial services
To improve the Structure and functions of national bodies
To introduce Fair contracts, charges and practices
Improve Information design and disclosure
Improve dispute resolution
To improve Stability and safety
To work on financial consumer protection
To Support development of financial advice centres and advocacy capacity in developing countries
To improve Food safety, security and nutrition
To improve Consumers access to safe and nutritious food
To enable consumers to Choose a healthy diet
To improveFood labelling on packaging and in restaurants
A introduce a ban on trans fatty acids
To introduce A ban on junk food marketing to kids
To Reform processed food to reduce fat, sugar and salt.
To improveFood safety
To Facilitate member engagement in international standard setting
To oversee Projects in developing countries to improve food safety syste
To Monitor international processes
To protect Consumers in the digital age – Consumers should Be able to hold online service providers to account, broadband service providers should provideClear and accurate information
Service Providers should also Aim to Address consumer concerns about tracking online activity and using this data in marketing
To improve Consumer representation in global governance relating to the information society.
To ensure that the consumer voice is heard in international institutions that relate to the information society.
To improve Access to knowledge
To enable Consumers’ rights for the fair use of copyright materials to be expanded and better recognised through ranking IP laws and practices and negotiation with IP bodies.
To improveConsumer justice and protection And improve realisation of consumer rights
To revise UN guidelines
To bring an increased international focus on the legal empowerment of the consumer
To Work with international organisations to develop new initiatives and make resources available for consumer protection
To Work with CI members to support their work at the national level
Systematic assessment of members capacity
To Map ‘sustainable business models’ for consumer organisations.
CI has also campaigned on issues like junk food markting and unethical drug promotion, corporate social responsibility and unethical or unsustainable behaviour by corporations and governments.