World Emoji Day is celebrated annually on July 17. The day is deemed a “global celebration of emoji” and is primarily celebrated online. World Emoji Day is “the brainchild of Jeremy Burge” according to CNBC who stated that “London-based founder of Emojipedia created it” in 2014. The New York Times reported that Burge created this on July 17 “based on the way the calendar emoji is shown on iPhones” For the first World Emoji Day, Burge told The Independent “there were no formal plans put in place” other than choosing the date.
Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR to display July 17 on Android, Gmail and Hangouts products in 2016 On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles. These were originally released in Canada, and expanded to 100 markets in 2016.
Sony Pictures Animation used World Emoji Day 2016 to announce T. J. Miller as the first cast member for The Emoji Movie. Google released “a series of new emoji that are more inclusive of women from diverse backgrounds and all walks of life”,and Emojipedia used July 17 to launch the first World Emoji Awards. Other companies that made emoji-related announcements on World Emoji Day 2016 included Google, Disney, General Electric, Twitter, and Coca-Cola.