Fashion Revolution Day takes place annually on 24 April. Fashion Revolution was created in 2013 in response to the Rana Plaza disaster in Bangladesh by Carry Somers and Orsola de Castro on the anniversary of the 2013 Rana Plaza building collapse when 1133 died and over 2500 were injured. In 2016, it expanded into Fashion Revolution Week. Somers and De Castro had previously worked as fashion designers in the UK for over two decades and saw that the factory collapse could act as a catalyst for change in the industry. Fashion Revolution is a not-for-profit global movement with teams in over 90 countries around the world. Fashion Revolution campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fashion Revolution has designated the anniversary of the Rana Plaza disaster in Bangladesh as Fashion Revolution Day.
In 2014, 2015 and 2016 millions of people around the world called on brands to answer the question Who Made My Clothes? The hashtag #whomademyclothes was the no.1 global trend on Twitter. During Fashion Revolution Day 2015. The global reach from online news and broadcast media was 16.5 billion and 63 million people from across 76 countries made the hashtag #WhoMadeMyClothes the number one trend on Twitter The YouTube video The 2 Euro T-Shirt – A Social Experiment had over 6.5 million views and won a Cannes Lions award. The third Fashion Revolution Week took place from 18-24 April 2016, commencing with Fashion Question Time at the UK Houses of Parliament. On 18 April Fashion Revolution launched the first edition of the Fashion Transparency Index scoring 40 of the biggest global fashion companies on what information they disclose to stakeholders and the public about social and environmental issues across their supply chains.
During Fashion Revolution Week over 70,000 people around the world asked brands #whomademyclothes with 156 million impressions of the hashtag on social media. G-Star Raw, American Apparel, Fat Face, Boden, Massimo Dutti, Zara and Warehouse were among more than 1200 fashion brands and retailers that responded with photographs of their workers saying #Imadeyourclothes. In 2016 Fashion Revolution reached an estimated 22 billion online and elsewhere. Fashion Revolution’s €2 video, A Social Experiment was ranked no. 7 in the top global PR campaigns of the year at the Global Sabre Awards ceremony. The video has received over 7.5 million views on YouTube. The #Haulternative campaign, in conjunction with the Daily Telegraph, featured fashion vloggers filming themselves doing an alternative fashion haul. Haulers who participated included CutiePieMarzia Noodlerella, Bip Ling, Grav3yardgirl and Shameless Maya with combined views of over 1.5 million on YouTube. In July 2015, a collection of social media postings showing how teachers and students got involved the Fashion Revolution was published on Pinterest, along with a ‘who made my clothes?’ film library, and a collection of ‘imaginative ways in which the work of artists, activists and others can be used to inspire and engage people in the Fashion Revolution’. These continue to be updated. In October 2015, the education packs were revised, expanded and published as a set of worksheets. They were, again, published freely online but educators were asked to register for them.
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